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Users will soon have a new feature that permits them to reduce the volume of AI-made content appearing in their streams. This move comes as the platform revealed that it now features in excess of 1 bn AI videos.

Trial and Implementation

The update is undergoing trials over the following weeks before a widespread launch. This shift comes amid a increase in content created by AI, fueled by emerging AI video creators.

AI Proliferation Online

Recent reports that approximately a tenth of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A considerable share of this content is classified as “AI slop”, a phrase for poor-quality, factory-style content that is typically nonsensical or bizarre.

Our research shows that many people enjoy content made with AI tools, ranging from AI artwork to science explainers, and we aim to give people the ability to see more or less of that, according to their own preferences,” said a spokesperson.

Scale of AI Content

The service shared that there are currently 1.3 billion videos on its app labeled as artificially created. In total, more than 100 million pieces of content are added to the platform each day, making AI-generated material a relatively small part of its complete catalog.

Customizing Your Feed

Users will be capable of limit or boost the amount of AI-generated videos they view by using the “manage topic” setting in the app and picking “AI-generated content”. Additional categories that are already be controlled under the setting include news, fashion, aesthetics, and choreography.

Content Labeling and Policies

TikTok’s rules mandate creators to label lifelike AI-made content, and it bans harmful fake videos of public figures or critical incidents. Any believable AI-generated clip that is without a tag can be taken down under its terms of service.

Furthermore, the service will henceforth attach an “AI-made” label to content made using its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This action is aimed to stop users from attempting to evade the labeling process.

Educational Initiatives

The company is furthermore introducing a $2m awareness program for specialists and institutions to produce informative material about ethical AI use. This initiative will assist charitable organizations dedicated to training computer science.

Platform Protection

TikTok has supported its content review process, following controversy over intentions to lay off numerous safety staff in the UK. TikTok is expected to cut hundreds of positions in its content moderation division in London, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.

A senior executive stated that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most graphic content ahead of it has to be seen by staff. The platform stated a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its machine learning processes.

It is vital to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a lot of the machine support is really helping us process content quickly.”