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One of the co-founders behind the famous frozen dessert company Ben and Jerry's has announced that corporate owner Unilever prevented the introduction of a new pro-Palestinian frozen dessert product.

Ben Cohen, that co-founded the business with Jerry Greenfield, announced that he will personally create the controversial product as part of a personal collection highlighting causes Ben & Jerry's was barred from speaking out about.

Longstanding Conflict Between Creators and Corporate Owner

This latest announcement deepens the continuing disagreement between the internationally recognized ice cream maker and its corporate parent, the British packaged goods corporation that acquired the ice cream brand for over two decades.

Both founders have claimed how the parent company along with its ice cream arm Magnum improperly prevented Ben & Jerry's against "maintaining its activist principles".

The Fruit Flavor becoming a Symbol for Solidarity

Mr. Cohen stated through social media how he is creating a new watermelon-based frozen dessert, requesting public suggestions for the product's name and additional components.

“I'm accomplishing what they couldn't,” the founder declared from his kitchen. “I'm creating a watermelon-flavored ice cream that advocates for lasting ceasefire for Palestinians while demanding repairing the damage that occurred in the region.”

This particular fruit has become a symbol of solidarity with the Palestinian people due to its colors, which closely resemble those of Palestine's national banner – red, green, black and white.

Previous Social Engagement and Recent Changes

Several years ago, the ice cream company refused to sell their merchandise in areas under Israeli control, resulting in the parent company selling the Israeli operation over to a local licensee, thereby permitting continued sales in disputed territories.

The new product line will be developed under Ben's Best, the activist dessert company that was first created in 2016 for endorsing ex- US presidential candidate Bernie Sanders via the flavor "Bernie's Back".

Management Shifts plus Upcoming Intentions

The founder indicated how he will develop other frozen dessert varieties focusing on concerns that Ben & Jerry's was prevented from addressing publicly due to Unilever.

The announcement follows co-founder Jerry Greenfield stepped down from the company recently, following decades with the organization, mentioning worries that its independence was compromised following Unilever's decision to restrict its social activism.

At that time, Ben Cohen stated that “My partner has strong compassion and the ongoing dispute with Unilever was breaking it."

"My heart leads me to continue to work within the organization to advocate for its independence ensuring that the company can fulfill its ethical purpose, the principles that established its foundation while upholding for over 40 years," he told media outlets.

• Parent company limitations on political advocacy
• Independent flavor creation from company founders
• The fruit-based product serving as social statement
• Ongoing disagreements among corporate ownership versus social mission